Why Your Facebook Page Isn’t Getting Seen – and What to Do About It

8 July

You’ve been posting. Maybe not every day, but you’re showing up. So why does it feel like no one’s seeing your Facebook posts?

You’re not alone.

Many small business owners struggle to get their Facebook content in front of the right people — but the good news is, with a few tweaks, you can turn things around.

Here’s why your Facebook page might be a ghost town — and what you can do to fix it.

1. You’re Not Posting Consistently

The Facebook algorithm rewards consistency.

If you post once a week or only when you remember, your content is less likely to be prioritised in people’s feeds.

✅ What to do:
Aim to post at least 2–3 times a week with a mix of content — think tips, photos, behind-the-scenes, client reviews, or even a simple “Did you know?” post.

2. Your Visuals Aren’t Eye-Catching

Facebook is a visual platform — and with users scrolling fast, your post needs to grab attention in seconds.

✅ What to do:
Use bright, clear visuals. Add your branding. Make use of bold text graphics, short videos, or even reels. Not a designer? I offer social media visual design to help make your posts stand out.

3. You’re Not Using a Strategy

Posting without a plan is like shouting into the void.

Are you trying to educate? Entertain? Sell? Build trust?
Every post should have a purpose.

✅ What to do:
Create a content plan. Know your audience. Rotate content types:

Value (tips, how-to’s)
Connection (stories, relatable posts)
Promotion (services, offers)
Engagement (polls, questions)

4. You’re Not Using Keywords or Hashtags

Facebook is also a search engine. If you’re not using keywords your customers search for, your content may not show up.

✅ What to do:
Use phrases like:
✅ Electrician in Maitland
✅ Family photographer in Hunter Valley
✅ Affordable website design for small businesses

And try relevant hashtags like #HunterValleyBusiness or #SmallBusinessSupport.

5. You're Not Interacting With Your Audience

If someone comments and hears crickets back, they might not engage again.

✅ What to do:
Reply to comments, react to messages, thank people for shares, and join relevant community groups under your business profile.

Bonus: You Haven’t Refreshed Your Page in Years

Is your About section filled out? Are your services listed? Cover photo branded?

✅ What to do:
Give your page an SEO-friendly refresh. I can help update your info, add keywords, and make your profile look polished and professional — so when someone lands on your page, they know exactly who you are and what you do.

The Fix? Strategy + Design + Consistency

Getting seen on Facebook isn’t about posting more — it’s about posting smarter.

That’s where I come in.

At Macrance, I help small businesses set up and manage Facebook pages that actually work — from visuals and strategy to posting and audience growth.

Want Help With Your Page?

Let’s chat! Whether you need a full refresh, help with content ideas, or ongoing support — I offer services to suit all needs and budgets.

Send a message or check out my packages — and let’s turn your Facebook page into a customer magnet.

Jessica Hammond