How to Get More People Finding Your Business on Google (Without Ads)
You don’t need to throw hundreds of dollars at Google Ads to get your business noticed online.
The truth is — you can show up on Google without spending a cent… if you know what to do.
Whether you're a local tradie, creative, or small business owner, these tips will help you get found by more people actively searching for what you do.
Here’s how to boost your visibility organically using SEO, your Google Business Profile, and a solid website.
1. Optimise Your Google Business Profile (GBP)
Your Google Business Profile is one of the easiest, most effective ways to show up in local search results — especially when people search things like “plumber near me” or “salon in Maitland.”
✅ Tips to improve your GBP:
Fill out every section (especially services, location, hours, and website link)
Add keywords naturally in your description (e.g. “mobile welder in Rutherford”)
Upload photos regularly — behind-the-scenes, products, job sites, team shots
Post updates weekly — offers, tips, recent work, FAQs
Collect Google reviews and respond to them
💡 Bonus: Add products or services individually with descriptions and pricing — this helps you show up in more specific searches!
2. Have a Website That Works for You
Your website is your digital home. It helps build trust, explains your services, and gives Google more reasons to rank you.
Even a simple one-page website can make a huge difference.
✅ What to include:
Your business name and location clearly on every page
A clear headline with what you do
SEO keywords woven into your text (e.g. “affordable graphic designer in the Hunter Valley”)
Fast load speed, mobile responsiveness, and clear navigation
A contact form or call-to-action — make it easy for people to get in touch!
Think of your website like your hardest-working employee — it works 24/7, never needs a break, and is always ready to tell people what you do.
3. Use Local SEO to Your Advantage
Local SEO is how you show up when people search in your area. You don’t need to be an expert — just think about how people might search for your service.
✅ How to use it:
Add location-based keywords into your website and GBP (e.g. “wedding photographer in Pokolbin”)
Use FAQs on your website to answer common questions and help with search terms
Link your website to your Google Business Profile and social media accounts
Use consistent details across all platforms (business name, contact info, etc.)
4. Keep Your Online Presence Active
Google rewards fresh, active content. If your last website update or Google post was 2021, it’s time for a refresh.
✅ Stay active by:
Updating your website content every few months (add a blog post, project, or testimonial)
Posting to your GBP weekly — even short updates help
Sharing reviews and projects on Facebook and linking to your site
Want Help Showing Up Online?
At Macrance, I help small businesses look open, active, and professional online — from Google and Facebook to your website.
Whether you need a one-page website, help setting up your Google Business Profile, or a full digital refresh, I can make it simple and affordable.
Send a message to book your free digital presence check and see where your business could be doing better — no pressure, just practical help.