What Should I Post on My Facebook Page?
(A Simple Guide for Small Business Owners Who Want to Show Up Online)
If you’ve ever opened your business Facebook page and thought:
"What the heck am I meant to post today?"
You’re not alone.
Posting regularly is important — but knowing what to post (and how to post it well) can feel overwhelming. Especially when you’re juggling actual work, clients, admin, and everything in between.
The good news? With the right mix of content, Facebook can become a powerful tool to grow your brand, build trust, and attract new customers — even without spending a cent on ads.
Why Posting on Facebook Still Matters in 2025
Facebook is still one of the most-used platforms by Australian adults, especially for local business discovery. People use it to:
Search for recommendations
Check if a business is open, active, or responsive
Read reviews
Look at your work/photos
Find contact details
If your page hasn’t posted in months or only shares random sales posts, it can create doubt — even if your actual work is amazing.
Consistency shows professionalism and helps keep your business front of mind when someone is ready to buy or book.
What Should You Post?
Let’s break it down with 5 easy content categories every service-based business can use:
1. Show What You Do (Behind-the-Scenes + Before & Afters)
Snap a photo on-site, show a job in progress, or share a transformation.
Examples:
“Before and after of today’s job in Maitland!”
“Quick peek at this week’s install — we love how it turned out.”
“Tools down after this big job. Ready to tackle yours next?”
Why it works:
Real photos = real trust. This builds proof of what you do and shows you're active.
2. Share Customer Wins (Testimonials or Case Studies)
Highlight feedback, reviews, or a quick story about a happy client.
Examples:
Screenshot a 5-star review
Share a photo of a completed job + quote the client
Tag a local business you worked with
Why it works:
Social proof is powerful. It reassures potential customers and builds your reputation.
3. Answer FAQs or Share Tips
Educate and build trust by answering common questions or giving quick advice.
Examples:
“How to prep for your appointment”
“3 ways to extend the life of your ___”
“We get asked this a lot — so here’s the answer…”
Why it works:
You position yourself as the expert, and helpful content gets saved and shared more.
4. Promote Your Services or Special Offers
Let people know what you offer — but in a clear, friendly, helpful way.
Examples:
“Did you know we now offer [service]?”
“Spots are filling up for next month — book early!”
“Limited-time offer for new clients!”
Why it works:
People need to be told what to do next — don’t assume they know. Keep it clear and direct.
5. Connection Posts (Personal, Local or Relatable)
Remind people there’s a real human behind your business.
Examples:
A quick intro post about you
“We’ll be closed this Friday — footy finals time!”
“Supporting another awesome local biz this week…”
Why it works:
Connection builds loyalty — and people love supporting people they like.
Pro Tip: Rotate Your Content
You don’t have to post something brand new every day. Rotate these types through the week or fortnight. Repurpose photos, reuse captions, or tweak past posts with new wording.
If you’re stuck, here’s a simple weekly plan:
DayContent IdeaMondayJob showcase or before/afterWednesdayFAQ or helpful tipFridayClient review or testimonialSundayBehind-the-scenes, intro, or story
Posting Doesn’t Have to Be Perfect —
It Just Has to Be Consistent
If you're not posting because you're waiting for the “perfect” post or photo, stop right there.
Done is better than perfect. A blurry worksite pic is better than radio silence. A one-line caption is better than nothing. Facebook rewards activity — not perfection.
Need Help with Content or Just Don’t Have the Time?
If you’d rather spend time on your actual work and leave the content to someone who gets it — I can help.
At Macrance, I offer:
✅ Facebook page setup + SEO refresh
✅ Weekly or monthly content creation
✅ Branded graphics + social templates
✅ Full social media management
Whether you just want help with strategy or want someone to take it all off your hands, I’ve got your back.
Get in touch to book a free chat and we’ll work out the right plan for your business.